Branding. Fashion. Digital.

Introducing OnthestreetShop: A contemporary fashion brand based in Kuala Lumpur, Malaysia. My collaboration with OnTheStreetShop encompassed building a cohesive brand identity that reflects its modern streetwear aesthetic and vision. As part of this creative journey, I developed the brand's visual identity, directed and produced catalogue photoshoots and promotional videos, and designed a user-friendly website that seamlessly showcases their collections. Together, these elements created a consistent brand experience across both digital and print touchpoints, strengthening the brand's presence and connection with its audience.